beauty

Why? Brand Design Crafts New Chapter in LUX’s Lasting Legacy

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By bringing to life LUX’s new Fine Fragrance positioning, Why? Brand Design transforms LUX’s range into a modern beauty icon. LUX is a heritage brand that is delighting more than 600 million women each day with its beauty products. The task of Why? Brand Design was to bring to life the new “Fine Fragrance Skin […]