“Austin-based branding and design firm Helms Workshop is proud to unveil the results of their latest client collaboration with Modern Times Beer: a stunningly gorgeous can design that will represent the California-based brewery on retail shelves in 2013.
“From the moment I started working on Modern Times, I knew I wanted packaging as magnificent as the beer I planned to put in it. So I went out and hired a design ninja to craft the cans,” says Jacob McKean, owner of Modern Times Beer. The result is “so devastatingly tasteful, a koozie would be a crime!”
“Jacob has a unique vision for this brewery, and we do our best work with passionate clients who aren’t afraid to be different in a crowded market,” says Christian Helms, owner of Helms Workshop.
Workshop began exploring a host of design directions referencing forward-thinking historic icons including Raymond Loewy and Norman Bel Geddes, as well as contemporary revisionists like Wes Anderson. Through that juxtaposition, they arrived at a packaging system that fits perfectly into the Modern Times brand story.
“With the three colored stripes as a bold unifying theme and a drop shadow highlighting the logo’s curves, the final design really does stand apart, “ explains Helms Workshop designer, Erick Montes. “Jacob wanted a classic design with a timeless feel, and he felt strongly that a matte white can would help differentiate Modern Times.”
Helms Workshop, an award-winning creative firm in Austin founded by Christian Helms, provides a full range of brand development and design services. Their client list ranges from national brands like Pabst Brewing, Hasbro and Jack Daniel’s, to local Texas standouts Alamo Drafthouse, Frank Restaurant (co-owner) and Austin Beerworks, as well as a host of bands including Spoon, Modest Mouse, The Hold Steady and Wilco.
Modern Times Beer is in the proess of building a 30-barrel production brewery and tasting room in San Diego, CA. Modern Times is named after a utopian community founded in New York in 1850; the beers are named after real and fictitious utopias, including Lomaland, the founding utopian colony of Point Loma, where the brewery will be located. Modern Times Beer will be brewed to unreasonably high standards by a crew of devout beer geeks working in diverse styles.”