Speedo LZR Designed by Jimmy Stones

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Amazing Speedo LZR Consumer Package Design Pictures Speedo LZR Designed by Jimmy Stones


Speedo LZR Designed by Jimmy Stones
Description from Designers :

“Prior to the 2008 Bejieng Olympics Speedo launched the LZR RACER – the most revolutionary performance swimming suit ever made. In order to leverage positive news of the record breaking achievements of LZR athletes and position Speedo as the brand leader of swimming, I opted to redesign the entire LZR series. The packaging line took on a more modern look with white/silver colors and minimalist typography emphasizing the world breaking times each Speedo athlete achieved. Every package featured a world record time and story which tied back to a LZR website. On the website, users could study training schedules, review/buy product, interact on live chats with athletes, and most importantly keep track of personal LZR times in a member section.”

Designed by Jimmy Stones, United States

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Speedo LZR Designed by Jimmy Stones by Packiii 4.5

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