Svedka Vodka Designed by ESTABLISHED


Amazing Svedka Vodka Packaging Design Vector Galleries Svedka Vodka Designed by ESTABLISHED

Svedka Vodka Designed by ESTABLISHED
Description from Designers :

“The new bottle for Svedka imported Swedish vodka had to be bilingual: It needed to speak  to younger scenesters who consider themselves “in the know” and hang out at trendy nightspots as well as an older, more affluent consumer who likes to have a drink at home. This meant the packaging had to look equally attractive lit up on the back-bar of a hip club as well as lining a club store’s shelf, said Marina Hahn, svp, marketing for Spirits Marque One, Svedka’s U.S. importer.”

“The Svedka bottle redesign hinged on a combination of two simple details, a glass “collar” that rests underneath the cap and a tapered body. Together, they “create a sophisticated look subtle enough to allow the bottle to stand out at any chic bar while retaining its mass market appeal,” Hahn said. Innovations in technology allowed the brand and its design agency Established, New York, to create a sleek shape  to reflect a more-premium look. This minimalist aesthetic also echoes the brand’s Swedish (read: quality, imported) heritage. The design also boosts brand name visibility. Showcasing “Svedka” against a colored band ensures that it can be read regardless of one’s environment or liquor level.”

Product Packaging Design Svedka Vodka Box Packaging Design Svedka Vodka Designed by ESTABLISHED
Designed by ESTABLISHED, United States

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