“Imagine you have a new client who wants to relaunch a 1970′s Canadian icon. And not just any Canadian icon: The Pop Shoppe. Who doesn’t remember that bottle? That label? Those crazy colours and flavours.
So what do you do?
We decided to not just rely on our memories so we went into research to see what consumers remembered. And then we leveraged what we learned across the repackaging, the in-store collateral, website and all the other consumer toughpoints we could think of.”