“Sonia Cheadle has established a reputation for luxurious and innovative contemporary diamond jewellery. The packaging was designed to help display the work at shows such as London’s Goldsmiths Fair, and as a gift-box for Cheadle’s discerning clients.
The varnished grid gives the box movement as light passes over the box. Seductive despite its comparatively modest materials, the box also hints at its valuable contents.
The brand name is only on the inside of the sleeve – visible to anyone opening the box, but otherwise hidden, allowing the box to retain its enigmatic qualities.”