Schroeder Milk Designed by Capsule

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3D Schroeder Milk Box Packaging Design Schroeder Milk Designed by Capsule


Schroeder Milk Designed by Capsule
Description from Designers :

“We designed a completely new look for Schroeder, one that communicated on three levels. The first level is a clean, white opaque package that communicated a European sophistication. The next level is the use of the words One, Two, Whole, and Skim each scaled reflect the fat level of the milk, The last is the use of rotating, esoteric phrases that spoke to consumers in an anti-marketing language. Phrases like for dreamers and optimists and for those who fall somewhere in between. The early results speak for themselves. Schroeder saw a sustained 15% increase in distribution due to their new packaging and 22% increase in sales of milk during a recessionary economy.”

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Designed by Capsule, United States





Schroeder Milk Designed by Capsule by Packiii 4.5

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