Mini Giants Designed by Camilla Lilliesköld Design & Art Direction

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Amazing Mini Giants Box Packaging Design Mini Giants Designed by Camilla Lilliesköld Design & Art Direction


Mini Giants Designed by Camilla Lilliesköld Design & Art Direction
Description from Designers :

“CLD&AD were brought in to help with the autumn 2009 launch of Mini Giants, a new on-line premium children’s brand. Camilla suggested creating the “Mini Giants” as actual characters inhabiting the Mini Giants world, to give the brand the quirky identity the brief required. After commissioning a five way pitch, illustrator Nila Aye was briefed to interpret the world of the Mini Giants and to create the Mini Giants characters themselves. The team then went on to design all of the branding, the website, and the packaging for this high-end brand. For the packaging, CLD&AD suggested the use of the Mini Giants characters as stickers, in order to create a cost effective, fun and surprising offer, which would be different every time.”

Templates Mini Giants Boxes Package Design Images Mini Giants Designed by Camilla Lilliesköld Design & Art Direction

Designed by Camilla Lilliesköld Design & Art Direction

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Mini Giants Designed by Camilla Lilliesköld Design & Art Direction by Packiii 4.5

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